How to evolve from technical to commercial success as Microsoft ISV?

How do you ensure that you turn your technical solution into a commercial success?

You and your team are the best in terms of technical knowledge, but how do you ensure that you market your solution in such a way that it is also commercially successful and reaches the right target audience?

You wonder which steps you should take first, why there is not more demand for your product while it is the solution for many and how you can ensure that your solution gets the attention it deserves and not just in the Microsoft Marketplace.

We (Markies | Side&Kick) kindly invite you to our in-person event at Microsoft Belgium HQ. Which we organize on December 12th at 1PM – 3PM (CEST) where we will present the following program:


13:00 – Welcome Coffee

13:30 – Topics

  • How do I translate my offering into business value and why it is important?
  • How do I position it best?
  • Where do I start when marketing my solution?
  • Do’s and don’ts on the marketing side
  • Successful use cases of other ISVs highlighted

15:00 – Q&A en networking


If you want to take the leap towards more commercial success and take the next steps in marketing, join our free event on December 12th at 01.00PM (CEST).

Microsoft Belgium
Brussels National Airport – Passport Building
1K Luchthavenlaan
BE-1930 Zaventem